亚博app

教育教学

精品课程

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kechengzhangjie


Overall Weekly Plan for Covering Specific Topics(tentative):

Week

Tuesday

Thursday

Topic

Reading

Topic

Reading

1

●course outline

●introduction tocase/business visit analysis

slides

亚博app●overview of marketing

chapter 1

2

亚博appcase presentation and

Presentation on Business Visit(BV)

Case: 1(G)

BV:Organic Products(G)



3

亚博app●developingmarketing strategies and plans

chapter 2

●managing marketing information to gain customer insights: connecting with customers

chapters 3&4

4

Case Presentation andBV

Case: 2(G)

BV:Any NewProduct(G)

●understandingconsumer and business buyer behaviour

** September 29, Saturday

亚博appchapters 5&6

5

National Holidays




6

case presentation and

Presentation on Business Visit (BV)

Case:3 (G)

BV:Nature Beauty Products(G)



7

●Segmentation, Targeting, and Positioning(Quiz 1)

**To announce an Individual Assignment

chapter 7

●developing and managing products and services

chapters 10&11

8

Case Presentation andBV

**Due date: Individual Assignment

Case:4 (G)

BV:Luxury Watches

(G)



9

Mid-term Exam (in class)


●brand strategy and management

chapters 8&9

10

Case Presentation andBV

Case:5 (G)

BV:Cars(G)



11

●pricing: understanding and capturing customer value

chapter 12

亚博app●marketing channels:retailing and wholesaling

chapters 13&14

12

Case Presentation andBV

Case:6 (G)

BV:Cell Phones(G)



13

●Advertising,Personal Selling and Sales Promotion(Quiz 2)

chapters

15&16

●direct, online, social media, and mobile marketing

●the global marketplace

亚博appchapters 17&18

14

Case Presentation andBV

Case:7 (G)

BV:亚博appFashion Products

(G)



15

●group presentations


亚博app●group presentations


16

●group presentations




zhujiangjiaoshi

课程负责人及主讲教师海外经历


姓名

性别

职称

国外留学/进修国家及院校

留学/进修时间及时长

学习/进修内容

kechengfuzeren

tenglefa

nan

jiaoshou

jianada/kanggediyadaxue

21nian

shichangyingxiaoxueboshi

zhujiangjiaoshi(1)

xuyunqian

nv

jiangshi

yingguo/bominghandaxue

9nian

jingjixueboshi

zhujiangjiaoshi(2)

zhanghonghong

nv

jiangshi

xinxilan/huilingdunweiduoliyadaxue

4nian

shichangyingxiaoxueboshi

zhujiangjiaoshi(3)

wuyuanyuan

nv

fujiaoshou

yingguo/lundunguowangxueyuan

1nian

fangwenxuezhe

zhujiangjiaoshi(4)

panyigang

nan

jiaoshou

meiguo/gelunbiyadaxue


shichangyingxiaoxueboshi

zhujiangjiaoshi(5)

zhaoguangzhi

nan

fujiaoshou

meiguo/jialifuniyadaxue


shichangyingxiaoxueboshi



附件【Course_Outline.doc
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